Press & Media

"My story resonates with so many people around the world. I went through an 8-month burnout at 23 years old, lost my job when the pandemic hit and got divorced right after — but I persevered and fitness was my lifeline. I don't feel sorry for myself, but I'm blessed my story is recognized by established companies and authors. Even if it inspires only one person to positively change their lives, my mission is accomplished."

Press Contact

Susan Poeder

+31 6 29073175

susanpoeder@gmail.com

Request a Media Kit

Official photos and press releases available on request. Include your full name, company, email and what you need.

Request Media Kit →

UGC & Brand Collabs

Brand collaborations

Fitbit & Fitbit Premium

Content creator and ambassador for Fitbit's premium fitness app

Gorilla Wear

UGC content creation and brand ambassador

Myprotein Dubai

Ambassador and content creator, Dubai market

Body & Fit NL

Featured athlete and content collaborator

Green Fuel

Brand partnership and product collaboration

Intersport

New Year campaign — national channels

Magazine Publications & Interviews

In print

Hello Zuidas Magazine — Pages 16/17

Feature interview — read the full spread on Issuu

Mei/Juni 2023 Read on Issuu →

Hollandse Nieuwe Magazine

Full feature interview — burnout, resilience and the Ellevate philosophy

February 2022

Get In Touch

Request a media kit

Official photos and press releases available on request. Include your full name, company info, email, phone number, how you heard about me, and what you need.

Contact

Susan Poeder

+31 6 29073175

susanpoeder@gmail.com

Media Kit Request

Send a request email with your details and we'll get back to you as soon as possible.

Send request →

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For Fitness Brands

Beyond coaching.
Inside the industry.

Six years in the fitness world — as a trainer, online coach, gym manager, and partnerships and PR manager at a fitness software company — means I know exactly where fitness brands lose clients, waste budget, and leave money on the table.

You know fitness.
We know marketing.

I bring data-driven, full-funnel marketing strategies to gyms, studios, coaches, and fitness brands. The kind of strategies built by someone who's actually lived inside the industry — not just studied it from the outside.

The insider
advantage.

Most agencies pitch fitness brands without understanding what it feels like to run a membership floor, manage coaches, or speak to someone who's tried everything and still feels stuck. I bring that context to every strategy.

What we
actually do.

Paid advertising — Meta, Google, TikTok
Full-funnel strategy & audit
Lead generation for studios & gyms
Brand positioning in the fitness space
Marketing for fitness tech & supplements

Curious what a free audit of your current marketing would reveal? No pitch, just perspective.

Request a free audit →

Brand features